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Sep 04 2008

Published by breddings at 9:34 am under beer marketing, belgian beer, specialty beer Edit This

I dropped into a local good beer shop earlier this week and found a brand new bottle. I’m a fan of Thelonious Monk’s music so I was drawn to the label.

Besides groovy packaging this Belgian strong dark ale is a beer with a mission. A portion of the proceeds from each sale will go to the Thelonious Institute. Its mission is “to offer the world’s most promising young musicians college level training by America’s jazz masters.”

Sounds like a worthy cause to me. I haven’t tried the beer yet but I’ll share my tasting notes here when I do. I’ve no doubt I’ll enjoy it; I have yet to be disappointed with anything made by North Coast Brewing Company.

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